d'après SPORT+MARKT,une énorme et fiable entreprise allemande de marketing sportif,nous avons 10 millions de fans de plus depuis le 25 mai2005.nous devenons le 3eme club le plus populaire d'europe.
le support en espagne,allemagne a quadruplé en 6 mois,triplé en italie.
18 millions de fans âgé de 15 à 59 ans en uk,france,allemagne,italie,espagne.
ces sondages ne sont pas super fiables pcq arsenal et man utd ont perdu chacun 5 millions de fans.
man utd passe de 2eme à 6ème.
la question est:combien allons nous gagner d'argent grâce à ces retombées médiatiques?
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Source: Soccer Investor, Daily Bulletin, 15/07/2005.
According to SPORT+MARKT's ( A German based Sports Marketing Company - very large and very credible) biennial analysis of the European football market place, we have TEN MILLION new fans since 25/05/2005, making us the 3rd most popular team in Europe. Support in Spain & Germany has quadrupled in 6 months, trebled in Italy.
18 million fans aged 15-69 in the UK, France, Germany, Italy & Spain call themselves Liverpool fans (cp Chelsea have 10 million).
Just to show how fickle these polls are, however, Arsenal & the Mancs have both lost 5 million fans each.
Interestingly, the Mancs are sixth in the rankings, down from second.
Quiz question of the day though, is how will Liverpool's slick marketing machine translate this new found popularity into increased sales? And by how much?